Gevinson wrote on her Style Rookie blog that the yet-to-be-named magazine will cater to teenage girls (“wallflowerly” ones) and will not be a Sassy 2.0 (“that whole Internet thing happened,” she writes), although she is a fan of the original. For those who can remember, both Sassy and Jane were must-reads in their heyday.
Gevinson has also asked interested readers to submit content.
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