Julia Roy Named Senior Manager of New Media at Coach

Coach, the famous maker of handbags and other luxury items has hired “digital queen” Julia Roy as Senior Manager of New Media in the company’s Global Web and Digital Media department.

“…the luxury fashion industry faces some significant challenges in regards to social media. Coach is ready to tackle those challenges, engage with their loyal fans, and create unique experiences online for their consumers, and I could not be more excited to help spearhead those initiatives,” Roy wrote in a blog post.

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