TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kenneth Cole’s Twitter Fail

Clothing and accessories brand Kenneth Cole posted the tweet above just this morning and the backlash has already begun across the Internet, including the hashtag #KennethColetweets, which is getting some clever contributions at the brand’s expense and a fake @KennethColePR account. Oh man.

This follow up tweet was posted an hour ago:

Perhaps Kenneth Cole would like to refer to the crisis comms basics posted here.

Update: Kenneth Cole has issued an apology on his Facebook page.

On the company’s page, he writes:

I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.

Kenneth Cole, Chairman and Chief Creative Officer

Response on the Facebook page (and continued nonstop tweets), however, show it will take more than an apology to reverse this PR catastrophe. A popular tweet from @Nerdlocker as well as tweets and retweets from others note that we’re watching a brand reputation get destroyed in real-time. Unbelievable.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!