The Huffington Post reports that Susan G. Komen for the Cure has hired Penn Schoen Berland to help it recover from the Planned Parenthood disaster a few weeks ago. PSB is a WPP market research and consulting firm with Burson-Marsteller CEO (and former Clinton advisor) Mark Penn as its head.
Komen supporters have been given a survey to see how they feel about the organization. “Perhaps most interestingly,” HuffPo writes, “one section of the Komen survey asks participants whether they feel that the organization still owes them an apology, and then lists a series of potential apologies to test whether or not they are effective. The options range from deeply apologetic to defensive and deflective of blame.”
Click here for The Washington Post’s take on lessons learned from the fiasco.
- STUDY: 83 Percent of Consumers 'Unsatisfied' by Relationships with Brands
- STUDY: Influencers Know the 'Sponsored Social' Game Better Than Marketers
- STUDY: 'Conscientious Consumption' on the Rise While Donations Decline
- Q&A: On the New Hedge Fund Communications Model