The Huffington Post reports that Susan G. Komen for the Cure has hired Penn Schoen Berland to help it recover from the Planned Parenthood disaster a few weeks ago. PSB is a WPP market research and consulting firm with Burson-Marsteller CEO (and former Clinton advisor) Mark Penn as its head.
Komen supporters have been given a survey to see how they feel about the organization. “Perhaps most interestingly,” HuffPo writes, “one section of the Komen survey asks participants whether they feel that the organization still owes them an apology, and then lists a series of potential apologies to test whether or not they are effective. The options range from deeply apologetic to defensive and deflective of blame.”
Click here for The Washington Post’s take on lessons learned from the fiasco.
- STUDY: Readers Less Engaged with Content Found via Search or Social
- STUDY: Which Social Networks Inspire the Greatest Brand Dependence?
- STUDY: Social Media Users Are Disproportionately Female
- STUDY: Brands Lose 15% of New Followers in Three Weeks Without Engagement