Kwittken & Company founder Aaron Kwittken jumped on CNBC early this morning to give his take on Goldman Sachs and their little image problem since the SEC filed suit against them for defrauding investors.

Kwittken began, “Does it matter, since they’re really a b-to-b company?” This is a point not often heard when crisis experts jump on TV. If you listen carefully, he in no way advocates full transparency or disclosure, rather just a peek inside that fancy Kimono–an unfortunate expression leftover from the dot-com VC days.

The chryon didn’t match his point of view: “KWITTKEN: MOST IMPORTANT RULE OF WALL ST. IS FULL DISCLOSURE”.

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