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‘L.A. Weekly’ EIC Sarah Fenske Describes the Worst Pitch She’s Gotten So Far

Sarah Fenske, the editor-in-chief of L.A. Weekly, has held the title for less than eight months and she’s already seeing considerable success at the paper. L.A. Weekly is up for 18 L.A. Press Club awards. The paper scored with a great cover story about a con man who said he was going to buy the Dodgers. And they’re seeing online growth.

But there have been a few bad spots. One in particular involves a PR pitch. Calling the email “condescending,” Fenske says a publicist suggested that the paper cover startups. However, the paper already was. In a column. Called “Startups.” Oopsie.

Learn more about Fenske and L.A. Weekly in Mediabistro’s latest “So What Do You Do” column. Click here to check it out.

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