Latina Media Ventures, home to Latina magazine, is launching a full-service consulting firm focused on the Hispanic market, Latina Insights, in June 2011.
“Latina Insights is designed to target the new ‘girl next door.’ These bicultural and English-dominant consumers are the driving force behind the fastest growing segment of consumers in America today, who boast an impressive $1 trillion in buying power,” said Galina Espinoza, Latina Media Ventures’ co-president and editorial director said in a statement.
The firm will provide trend analysis, research, and education about the Hispanic market.
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