TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Matt Damon Wants to Tell You All About His Toilet


OK, so Matt Damon‘s “I will not go to the bathroom” promo spot for the advocacy group Water.org and his campaign site Strike With Me is more than a little dumb. But it does include a couple of things missing from most PR campaigns: humor and celebrities who still have a little bit of credibility left. Before the lame jokes begin, it also makes some very serious points in a lighthearted way.

For example, we didn’t know that more people have access to cellphones than toilets, that women around the world spend the equivalent of 200 million work hours collecting water every day or that World Water Day is a real thing. Oh, and we can think of a certain Florida Senator who would make a great spokesman for clean drinking water right about now.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!