Today, Nielsen Business Media launched a re-designed Brandweek.com.
PRNewser spoke with Tom Woerner, Publisher of Brandweek, via email to get some additional details, and see if there are new opportunities for PR people.
What was the impetus for the site re-designs?
To more efficiently enhance the capability of our web-based platforms to connect with and facilitate interaction with our core audiences of agency executives, media planners and buyers, senior level marketing executives and brand managers.
What does Nielsen Business Media hope to achieve with the re-designs?
Deeper and broader engagement with the target audiences of each of our three brands. Brandweek, for example has always attracted an audience of senior level, strategic minded marketing executives through both the print and online platforms. With the relaunch of Brandweek.com we will also be expanding our content to better meet the day-to-day needs of marketing executives who are more specifically focused on the execution of particular marketing functions such as Direct Marketing, Licensing, Promotional Marketing, Product Packaging and Design, Digital Marketing, Incentive based marketing, Shopper Marketing and Customer Relationship Management(CRM).
Can you comment on some of the new things readers can expect to see?
Adweek.com has greatly expanded it's capabilities to distribute video content, particularly in the form of timely interviews with agency executives and by showcasing creative content. Adweek's "Ad of the Day" feature does exactly what you would expect: features a different ad spot every day of the week.
Mediaweek is taking advantage of the unique data resources available through our parent company Nielsen to meet the diverse information needs of their audience of media buyers such as timely information on audience ratings Nielsen Media Research and media spending habits from Nielsen Monitor plus.
Both Mediaweek and Brandweek will be collaborating with SRDS, another Nielsen property to convey data resources relevant to the magazine, newspaper, local media and direct marketing categories.
With the site re-designs, are their new sections/features that PR people can pitch?
With Brandweek in particular we are looking for content that has a specific relevance to the following market function areas: Direct Marketing, Licensing, Promotional Marketing, Product Packaging and Design, Digital Marketing, Incentive based marketing, Shopper Marketing and Customer Relationship Management (CRM). Brandweek, in particular, would like to expand it's current blog offerings to include more voices from these industry segments.
