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Thursday, Mar 20
WSJ: Flacks Make More Than Hacks
In an interview with Eric Gerard, senior vice president of Great Ink Communications, the former journalist explains why he made the move: "Every Thursday night, I'd work until midnight to meet deadline and one Thursday at around 8:30 p.m., I got a call from a publicist I knew who was having two people leave her practice. She asked if I knew anybody who would be good. When I asked what the pay scale was, I was floored. It was 35% to 40% more than I was making. At the rate I was going, it would take me 15 years to make that salary, so I took the job, and in one jump I made a 15-year leap." What's better about PR: "Basically it's a nine-to-five job. It's more family friendly. Instead of 2% raises, there is an annual 5% to 10% raise, and you don't have to crawl on your hands and knees for it. I now make over $100,000. I am also able to vacation more regularly -- I never had more than two to three weeks' vacation at the newspaper. In public relations, especially in a small firm, if you bring in clients you get a commission. There is a constant ability to supplement your income -- with one account you can make an extra $10,000." Interestingly enough, this article showed up in a Google News Search as posted 21 hours ago, but a note before the article stated, "Originally published September 6th, 2006." Old or not, we felt it was worth a read, especially in these economically turbulent times. Email This Post |
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