TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Men Like Manly Cars, Women Like Little Cute Ones

Men and women go for very different kinds of rides. A TrueCar.com study of new car sales for 2011 showed a female affinity for the cute, fuel-efficient MINI, and other small import cars, while men continue to buy trucks, SUVs, and Ferraris in disproportionate numbers.

The matter-of-factly titled study, “Men Prefer Flashy or Brawny Vehicles; Women Prefer Import Brands and Smaller Vehicles,” really shows the gender appeal of car models.

For example, who is buying Porsche 911s? Almost all dudes.

Even with its adorable in-dash flower vase and a Malibu Barbie edition (pictured above), the Beetle by Volkswagen has dropped down the list as a women’s favorite, and the redesigned Volkswagen Beetle has captured men’s attention. Its sleeker new body style earned Beetle a spot among men, with 45 percent of Beetle purchases by men in 2011 vs. 39 percent in 2010. The more brawny design was introduced last year at this time, when it was determined that the car had gotten too “girlie.” Hey Beetle, nice work on getting manlier.

Rounding out the top five in each category of specific makes and models are, for men:

5. Chevrolet Silverado

4. Chevrolet Corvette (holy midlife crisis)

3. Ford F-Series

2. GMC Sierra

1. The Porche 911

The femme rides?

5. Hyundai Tucson

4. Volkswagen Beetle

3. Volkswagen Eos

2. Nissan Rogue

1. Volvo S40

No mention of pale pink Mary Kay Cadillacs.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!