TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NBC Promotes Big Numbers for Betty White Hosted Saturday Night Live

NBC is riding the buzz of this past weekend’s “Saturday Night Live,” which saw the show’s highest ratings in a year and half.

The buzz around the show built with 88-year old host Betty White, of “Golden Girls” fame, who became host due to a movement on Facebook.

Also, having Jay-Z as musical guest, plus a slew of alumni appearances from the likes of Tina Fey and Amy Poehler certainly didn’t hurt.

White took time to dis the social network in her monologue: “I really have to thank Facebook…I didn’t know what Facebook was, and now that I do know what it is, I have to say, it sounds like a huge waste of time.”

NBC’s press release after the jump.


‘SATURDAY NIGHT LIVE’ SCORES ITS HIGHEST OVERNIGHTS IN 18 MONTHS

HOSTED BY BETTY WHITE AND FEATURING MUSICAL GUEST JAY-Z, ‘SNL’ ATTRACTS ITS HIGHEST METERED-MARKET RATINGS SINCE NOVEMBER 1, 2008

UNIVERSAL CITY, Calif. – May 9, 2010 – “Saturday Night Live” has scored its highest metered-market household rating in a year and a half, since the pre-election telecast of November 2008, according to in-home viewing figures from the 56 local markets metered by Nielsen Media Research.

With a telecast hosted by Betty White and featuring musical guest Jay-Z, last night’s “Saturday Night Live” averaged an 8.8 household rating, 21 share in the metered markets, highest for the series since November 1, 2008 (9.0/20 for a telecast hosted by Ben Affleck with musical guest David Cook and guest appearances by Republican Presidential nominee Senator John McCain and Tina Fey as Governor Sarah Palin just prior to the 2008 election).

In the 25 markets with Local People Meters, the May 8 edition of “Saturday Night Live” averaged a 5.1 rating, 20 share in adults 18-49, also the show’s highest rating since November 1, 2008 (5.2/18).

“Saturday Night Live” was the #1 telecast of the night, topping all primetime programs on all major networks in metered-market results. In households, “SNL” doubled the #1 telecast in primetime, ABC’s coverage of the NBA Playoffs (4.4/8 in the metered markets).

Versus the same night last year, “Saturday Night Live” is up 66 percent in metered-market households (8.8 vs. 5.3).

The May 8 telecast of “Saturday Night Live” featured performances from show alums Rachel Dratch, Tina Fey, Ana Gasteyer, Amy Poehler, Maya Rudolph and Molly Shannon.

National ratings, including viewer totals, for last night’s “Saturday Night Live” are due from Nielsen on Thursday, May 13.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!