Mechling joins the WPP-owned shop (Nasdaq: WPPGY) from Waggener-Edstrom where she was EVP and consumer marketing practice leader. She will report directly to CEO Donna Imperato. C&W’s L.A. office serves big brand accounts including Walmart, Taco Bell, Mattel, Ubisoft, Pioneer, and Blu-Ray.
Mechling is a veteran of a number of big agencies, including Edelman Japan where she worked for a few years after her Tokyo-based firm MediaWorks was acquired in 1995.
In other news, Wendy Lund will be CEO of Cohn & Wolfe’s GCI Health division, effective next Monday. She was EVP Global Business & Client Development at MS&L. Lund brings deep pharma, medical device, and awarness and prevention advocacy experience to GCI. Prior to MS&L, she was VP of Marketing at Planned Parenthood.