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News Corp. Looking for PR Agency To Support Subscription News Initiative

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News Corporation is currently readying a digital news subscription service, and the company is looking for a PR firm to help them during the process.

The new service would feature News Corporation’s content alongside content of other publishers, to create a digital news consortium with the goal of getting people to pay for news content.

Peter Kafka of AllThingsD reports, “they [News Corp.] have been casting about for a public relations agency to help promote the plan, and have been telling prospective candidates about their proposed schedule.”

News Corp. declined to comment.

A source with knowledge of the agency search told PRNewser that News Corp. was seeking agencies a few weeks ago. They’re looking for “a real global firm that can help them cope with this in the U.K. and U.S.,” the source said.

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