TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

News Corp. Looking for PR Agency To Support Subscription News Initiative

news corp logo.bmp

News Corporation is currently readying a digital news subscription service, and the company is looking for a PR firm to help them during the process.

The new service would feature News Corporation’s content alongside content of other publishers, to create a digital news consortium with the goal of getting people to pay for news content.

Peter Kafka of AllThingsD reports, “they [News Corp.] have been casting about for a public relations agency to help promote the plan, and have been telling prospective candidates about their proposed schedule.”

News Corp. declined to comment.

A source with knowledge of the agency search told PRNewser that News Corp. was seeking agencies a few weeks ago. They’re looking for “a real global firm that can help them cope with this in the U.K. and U.S.,” the source said.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!