The FADER launched in 1999 with the goal of covering different genres of music – from rock to dancehall to psych. Its editorial coverage is squarely focused on “breaking artists, emerging trends, and seasoned musicians before lightning-quick websites can get their mitts on those stories,” according to Mediabistro’s latest “How to Pitch for PR” feature.
The publication’s 97,500 readers span across all demographics, but has a shared interest in music, art, and culture. And they want their stories from everyone, including publicists of every stripe.
“Our mission is to cover things first, whether in print or online, so as far as timing, as soon as you hear the very hint of something happening, the sooner you can get in touch with us, the better. We always want to be first on stories,” says former editorial director Peter Macia.