TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

On the Podcast: AdAge‘s Michael Bush Dissects the PR Agency Landscape


On this week’s podcast, we discussed Goldman Sach’s PR strategy in light of their Senate testimony yesteray and changes at the top of MySpace PR.

Our guest was Advertising Age reporter Michael Bush, who talked about the PR agency landscape, referencing AdAge‘s recently published agency rankings and other trends.

bush_michael.jpg

“All these agencies, the promises they made to get business…for these lower fees [during the downturn]…[it will be] interesting to see what the backlash on that will be this year,” said Bush.

Last week’s podcast guest was Marcy Cohen, senior manager of Corporate Communications at Sony Electronics. Listen to all past PRNewser podcasts here.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!