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On the Podcast: AdAge‘s Michael Bush Dissects the PR Agency Landscape


On this week’s podcast, we discussed Goldman Sach’s PR strategy in light of their Senate testimony yesteray and changes at the top of MySpace PR.

Our guest was Advertising Age reporter Michael Bush, who talked about the PR agency landscape, referencing AdAge‘s recently published agency rankings and other trends.

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“All these agencies, the promises they made to get business…for these lower fees [during the downturn]…[it will be] interesting to see what the backlash on that will be this year,” said Bush.

Last week’s podcast guest was Marcy Cohen, senior manager of Corporate Communications at Sony Electronics. Listen to all past PRNewser podcasts here.

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