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On the Podcast: BP’s crisis, Astra Zeneca’s media list hacked, hispanic marketing


On this week’s podcast we discuss BP’s oil spill crisis, and how a blogger got a look at AstraZeneca’s media tracking database, complete with notes on bloggers.

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Our guest Sonia Sroka was recently promoted to SVP, U.S. Hispanic practice leader at Porter Novelli.

She joined us to talk about the need for hispanic marketing as an offering to clients, attracting talent, and the impact of the controversial immigration law in Arizona.

“It’s a shame that this is happening,” Sroka told us from her personal point of view, though her clients have not asked her to weigh in on it as of yet.

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