On the Podcast: Yelp, MDC Acquires Sloan, and Fake Steve Jobs

On this week’s PRNewser Podcast we discuss the policy changes at Yelp, the acquisition of Sloane and Company by Canadian holding company MDC Partners, and the tussle between Newsweek tech reporter Dan Lyons (a.k.a Fake Steve Jobs) and Apple.

Waggener Edstrom’s digital consulting director Tac Anderson joined us for the second half to discuss the challenges brands face in using social media, or how to avoid the “zombie media trap,” as he calls it. Anderson also discussed the benefits of having internal experience before attempting to work through these challenges on the agency side. He was at HP prior to joining WE’s Studio D division.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.