(Russell Crowe, happy to punch home a positive message about his homeland)

This edition of Spin the Agencies of Record includes a motorcycle safety campaign, a big grab by Edelman from Porter Novelli, something about icecream on a marble slab, and an Australian tourism campaign. How many shrimp to the dollar can you throw on the barbie? More than in Europe:

Richter7 hired by the state of Utah for comprehensive marketing to educate the public about motorcycle safety

Huntington Beach, CA-based MKM hired to promote Australian tourism. First up, "G'DAY USA" events in Los Angeles and New York

Ogilvy chosen as agency of record for NexCen retail brands including MaggieMoo's Ice Cream, Marble Slab Creamery, PretzelMaker, PretzelTime, Shoebox and The Athlete's Foot

ActivEntrepreneur, a networking group for outdoorsy entrepreneurs with chapters in the Northeast, chooses Ft. Worth-based Shafer Communications

Edelman to tap the youth market for Hewlett-Packard's personal systems group (PSG) by using social media. According to the PRWeek article, Edelman grabbed PSG away from Porter-Novelli, though they still have some HP work including the larger imaging and printing group.