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Why Social Media Managers Need to Manage Their Own Social Media

Don't be him.

…because if/when the brand they run makes headlines for social snafus, they become fodder for the tabloids. And then the Daily Mail can cover a Facebook post intended for friends and family and call it “EXCLUSIVE.”

We don’t want to encourage you to click on that dirty link, so we’ll sum it up: in following up on the beaten-to-death porn tweet story, someone at the DM did a Google search, found the guy responsible for managing social at U.S. Airways, visited his Facebook and LinkedIn profiles, and grabbed some personal–but not private–screenshots.

Par for the course, we suppose.

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Get to the Point: IHOP Fires Woman for Customer’s Bad Math Skills

sad-pancake

Hey kids. Go to school. That, or don’t tip at IHOP. 

It was just a regular day in Henrico, Va. when some guy was jonesin’ for a Rooty Tooty Fresh N’ Fruity at IHOP.

Dude walks in, sits down, and meets his lovely server, Chanetrice Carter. He devours his meal, gets his bill, and decides he was smitten with young Chanetrice. I guess it was the way she poured his coffee with a playful reach for the cream.

So, he tips her $200! And Chanetrice was given a pink slip for her troubles. Wait, what?  Read more

THR ‘Most Powerful’ List Reflects New Media’s Influence

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The Hollywood Reporter just released its annual “most powerful people in New York media” list, and the most surprising thing about it is how unsurprising the new listings are.

Former Mayor Michael Bloomberg provides the story’s lede–and while the piece mentions the expansion of Bloomberg TV and Businessweek, everyone knows that it’s still all about those terminals.

The big news, though, is the addition of the names you’ve come to know from the digital side.

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STUDY: Is PR’s Focus on Digital Media Detrimental to Brand Storytelling?

BPR Infographic V5 - Stories-without-borders-infographic.pdfTurns out, while managing to cram powerful, sharable, effective brand messages into 140 characters is an undeniably valuable skill, PR’s focus on digital media might be drawing vital attention away from effective storytelling.

This is according to a recent report by Berkeley 360, titled Stories Without Borders—International PR in an Evolving Media World, which explores current research and trends to discover how the global media landscape is shifting, and what that means for PR. The report states that, “the media in most countries has been transformed by digital technology, but success lies in the story, not the delivery.”

As a press release about the study explains that while boundaries are disappearing between print and digital media, between online, social and mobile channels, and between brands and their customers, the world remains a culturally, linguistically and geographically heterogeneous place—and brands and PR professionals forget this at their peril.

While social media networks remain a great way to build and engage local communities and are essential ingredients for successful PR, research shows that over half of the world’s population reads a daily newspaper, and trade publications remain the best way to influence senior decision makers. In other words: the press release is not dead, and people still want to hear a meaningful, engaging, and full-length story about the brands and companies they interact with. Read more

Coming to a Freezer Near You: PR from the Frozen Food Section?

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Because even the frozen pork rinds need love

DYK that there has been a shortage in the frozen food section?

Evidently, it has grown to Hungry-Man XXL proportions because the entire frozen food industry believes it has an image problem. It could be America’s push to eat healthy. Possibly, farm-to-table is to blame. Maybe, it is because of all those shows Food Network keeps creating forcing at-home cooks to believe they can be the next Emeril Lagasse.

Whatever the case, the American Frozen Food Institute has decided to invest in a “multi-year, multimillion dollar PR campaign.” Oh, it’s real. It’s very real.  Read more

Roll Call: Ketchum China, NBCUniversal and More

Jane Morgan has been named VP and director of Ketchum Greater China Consumer Brand Practice. Morgan will report to Sean Fitzgerald, partner and EVP of Ketchum Greater China. In her most recent role, Morgan served as VP of Ketchum’s Hong Kong Consumer Brand Practice after transferring from the firm’s London office. In the new role, Morgan will help monitor the consumer brand practices at all five of Ketchum’s China offices; she will also work closely with Vivien Teo, the newly appointed head of digital strategy for the Greater China operation, to further the ongoing integration of digital communications into the firm’s China work. (CampaignAsia)

NBCUniversal has promoted Anand Kini to executive vice president of strategy and business insight. In this new role, Kini will assume responsibility for data-driven consumer and business insights and will continue to shape and develop NBCUniversal’s long term strategic direction. He will also be responsible for evaluating entertainment consumption, advertising monetization and the emergence of new viewership platforms to better inform NBCUniversal decision making. Additionally, Kini will be managing the existing research infrastructure and creating new capabilities to best support the businesses’ needs. Most recently, Kini served as the senior vice president, strategic planning and development since July, 2011. Prior to joining NBCUniversal, Kini held the position of senior vice president, financial planning and analysis for Comcast Cable Communications, LLC. (Variety)

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The Ticker: PRSA NY Finalists; Facebook Innovation; Traditional Twitter; Starbucks China; GM Recall Hurdles

U.S. Airways Calls Infamous X-Rated Tweet ‘an Honest Mistake’

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We finally have an official explanation for the tweet that broke the Internet yesterday via the New York Daily News.

No, the person who clicked the “tweet” button has not been fired–because he didn’t accidentally reveal his browsing history or share a particularly disgusting in-house joke.

It was simply the most successful act of Twitter trolling in recent memory.

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Brand Marketing Increasingly Includes LGBT Families & Couples, And Consumers Approve

target adBuzzFeed commissioned JWT to conduct an analysis of how Americans feel about ads that are “LGBT-inclusive.” Although they’re talking about advertising, there’s a lot that PRs can also learn from the study, which reveals some very positive attitudes about the increased diversity we’re seeing. That is awesome, BTW.

Lately, we’ve seen a number of ads that feature LGBT families and couples; from Banana Republic to Honey Maid and Coca-Cola, there’s been a significant increase in LGBT presence in marketing of late. And, according to the findings, that paints an accurate picture of life today. Eight out of 10 consumers surveyed (there were 500 total) said “showing gay or lesbian people in ads simply reflects the reality of our society today.” Another 60 percent said brands that show same-sex couples are “being appropriately inclusive” with their marketing.

“These findings suggest that when diversity and acceptance are authentic and on-strategy for the brand, LGBT-inclusive ads will be met with a high degree of acceptance and benefit the advertiser,” said Mark Truss, director of brand intelligence at JWT.

Some of the ads that have run featuring LGBT couples and families — and even those, like the Cheerios commercial, which feature more racial diversity — have received harsh criticism. And, rightfully so, people have defended the ads, the companies that stood by the campaigns, and the real people in them.

But it’s also worth noting here that brands are following society’s lead rather than the other way around.

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More Tips for Avoiding and Containing Social Media Crises

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It’s only Tuesday, and already this week has seen a year’s worth of headlines regarding major airlines and terrible publicity on social media.

The incidents–whether self-inflicted or not–were severe enough to inspire yet another round of questions regarding a brand’s ability to both stand out and defend itself online.

We spoke to Peter LaMotte, SVP at LEVICK and Chair of the firm’s digital communications practice, for insights on this topic.

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