If the way Alle Fister snagged her career-launching job right out of school is any indication — by boldly pitching her skills through… wait for it… Shopbop’s customer comments section — founding her own public relations agency was pretty much kismet. “I was just really thinking about the ‘other.’ I was thinking about what would benefit the business. I was thinking about what I could bring to the table based upon their goals,” she recalls. That same gumptious spirit took her from Shopbop stylist to the growing company’s first-ever PR director and spokesperson after she noticed the site needed much more media attention.
Fister eventually stepped out on her own to start a public relations agency with Shopbop as her first client and herself as her only employee. Nine years later, Bollare Communications is a full-service lifestyle, beauty and fashion public relations agency that has 65 staff members and more than 150 clients, most of whom are what Fister describes as “cool kid, contemporary brands,” including Vans, Reformation, the shopping app Spring and Lumo BodyTech. “If I wasn’t doing this for a living I’d probably be doing some of these things socially or as a point of passion anyway. I’m a natural connector. If you tell me that you’re going somewhere, I want to tell you what to eat, sleep, drink and do. So it doesn’t feel like ‘work,’” she says.
Here, Fister reflects on how she built her career and her company, and shares some tips on maintaining work-life balance. Read more