AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Penn Responds to Maddow, Says Burson “Proud to Work for AIG”

penn1234.jpg

PRWeek‘s Rose Gordon has obtained an internal memo by Burson-Marsteller CEO Mark Penn, which defends the firm in the wake of a prime time tongue lashing from MSNBC’s Rachel Maddow.

In the memo, Penn wrote that Burson is “proud to work for AIG – work that has nothing to do with ‘burnishing their image’ but is all about helping this company handle the massive volume of media, government and employee interest in their situation.”

Penn follows the tried and true PR practice of not identifying your adversary by name. He instead only stated, “…a segment appeared on cable television last night that attacked Burson-Marsteller and the work that we do.”

Click here to read the full memo.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!