TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Penn Responds to Maddow, Says Burson “Proud to Work for AIG”

penn1234.jpg

PRWeek‘s Rose Gordon has obtained an internal memo by Burson-Marsteller CEO Mark Penn, which defends the firm in the wake of a prime time tongue lashing from MSNBC’s Rachel Maddow.

In the memo, Penn wrote that Burson is “proud to work for AIG – work that has nothing to do with ‘burnishing their image’ but is all about helping this company handle the massive volume of media, government and employee interest in their situation.”

Penn follows the tried and true PR practice of not identifying your adversary by name. He instead only stated, “…a segment appeared on cable television last night that attacked Burson-Marsteller and the work that we do.”

Click here to read the full memo.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!