Who doesn't want front page story? Whether it's in a newspaper, magazine or trade publication, scoring a cover story will be sure to make your client - or boss - happy.

But how do you do it? Well, first off, you have to ask. Without a good pitch, a cover story you shall not receive.

Former Microsoft marketer turned consultant, Whitney Keyes, writes in the Seattle Post-Intelligencer how she secured a front page story for a Web TV show she hosts and co-produces.

Whitney's tactic? A targeted pitch to a single writer, referencing a series of stories she was producing and suggesting a relevant topic for a future story. It took several months, but Whitney got her front page story.