Playgirl and Playboy Make Matching ‘Celebrity’ PR Moves

Both Playgirl and Playboy are getting aggressive with “celebrity” PR maneuvers this week. Marge Simpson will appear nude in Playboy’s November issue to celebrate The Simpson’s 20th Anniversary.
Meanwhile, Levi Johnston, ex-boyfriend of Bristol Palin and father of Sarah Palin‘s granddaughter will appear nude in Playgirl. Will the PR push around these covers lead to increased sales? Time will tell. It’s certainly already leading to increased buzz.
Former Playgirl editor-in-chief Nicole Caldwell, who is still working with the publication on some special projects, tells PRNewser, “Levi Johnston is the best and brightest thing to come out of the Palin campaign. It’s a pleasure to go from the straight-talk express to the hot jock undressed. The shoot is tentatively scheduled for the first week of November, and I’m just sorry I won’t be there to see this beautiful man in person.”
Johnston, who is training six days a week to prep for the shoot, is also looking into reality shows (of course), his publicist Tank Jones told the AP.
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Nadine Cheung
Editor, The Job Post
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