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Please Tell Us #TweetTheDress Won’t Be a Thing Now

The Twitter DressWe would never go so far as to call ourselves fashion experts. In fact, we have to rely on our wife to tell us not to wear an outfit involving a sweater, pants, shoes and socks that are four different shades of brown.

That said, we were struck by one fashion innovation that did not make its debut at last night’s Golden Globe Awards. Why didn’t it appear on the red carpet? We’re going to go out on a very long limb here and say that most actresses know better than to damage their careers by wearing it. We didn’t think any single dress could be more desperate for attention than Jennifer Lopez‘s famously revealing green thing, but we were very wrong.

CuteCircuit–maker of such novelties as the “Hug Shirt“–just announced a PR campaign for its latest creation, the “Twitter dress”. Celebrity watchers may have already seen it on former Pussycat Doll Nicole Scherzinger, so we have to take back our previous statement about no one being desperate enough to wear it.

Anyway, the dress literally displays tweets including the #tweetthedress hashtag via a laptop that “transmits tweets from its antennae to a microprocessor tucked away inside the lining of the dress”. We’re not exactly sure how the message selection process works, but a model apparently wore the device on  Today this morning, so we have a feeling that the Internet will be laughing about it soon enough.

This is the least efficient piece of clothing ever invented. It puts Yoko Ono’s open toe, thigh-high boots (for men) to shame.

The question for PR pros: if CuteCircuit were a client, how would you promote it?

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