The Diageo account team over at Rogers and Cowan is sending out a fun pitch this week, while attempting to do what many others surely are as well: tie their client/pitch into the Democratic National Convention.

PRNewser received a press release with the headline, "Put the Party Back in Politics, Captain Morgan Announces 2008 Presidential Candidacy." They've even set up a site for the campaign, at www.captainmorganforpresident.com. If he wins, what can we, the voters expect? "The Captain feels nothing keeps the party going like a well rested workforce, so he's calling for five day weekends and two day work weeks," lists one of his campaign pledges. We can live with that!

The pitch has already been picked up by a few ad bloggers. We'll see where else it lands. Full press release after the jump.

PUT THE PARTY BACK IN POLITICS

Captain Morgan Announces 2008 Presidential Candidacy

New York, NY, August 22, 2008 – Captain Morgan, famous for legendary times, is taking the election by storm as he announced today his candidacy for President of the United States of America. Loved for his spirit of fun and adventure, the Captain's newly created Legendary Party is focused on "putting the party back in politics." The party icon will spice up the 2008 Democratic and Republican National Conventions accompanied by his eye-popping crew of Morganettes.

"As the leader of the Legendary Party, I believe we need to reach across the aisles – and clubs and bars - and have more fun," said Captain Morgan the presumptive candidate. "It is my charge to liven up both conventions and shake up the competition."

In a just released campaign video (available for viewing at http://www.youtube.com/watch?v=WTwg3Td2Dr8), the Captain unveiled his stance on many of today’s hot button issues, including:

* THE ECONOMY: The Captain feels nothing keeps the party going like a well rested workforce, so he's calling for five day weekends and two day work weeks.
* ENVIRONMENT: While the Captain is all for Green issues, he'd like to ensure the party stays hot, hot, hot and add a little spice to clubs across America.
* TRANSPORTATION: The Captain wants to keep citizens safe by asking his fellow Americans to be sure to think ahead and get a safe ride home.

Sources confirm that unlike the front running candidates, Captain Morgan will announce his wingman after the conventions. Speculation has been rampant that the Captain will once again select Cola as his loyal sidekick.

"Right now I still haven't decided who to work the crowd with," said Captain Morgan. "I'm looking for somebody who wants to have a good time all the time, and knows how to keep the party going all night long."

Captain Morgan will be partying it up at both the 2008 Democratic and Republican National Conventions and introducing the Legendary Party for the very first time. If you want to support the Captain's quest for Presidency visit www.captainmorganforpresident.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Celebrating life, every day, everywhere, responsibly.