Tali Fischer, a PR manager with Sega of America, says what we all think, but don't always say:

When it comes down to it -- beauty sells. No matter what industry. Putting a good looking guy out front (like Abercrombie) appeals, having beautiful women starring in television shows appeals, and so does a great figure in body paint. The day we start looking at something like this and saying it is a bad thing and is sexist is the day we need to re-evaluate pop culture as a whole.

The quote is from an interview with MTV Multiplayer, courtesy of Kokatu.