Last time we saw tech/media scenester Steph Agresta, she was shouting in an attempt to have her voice heard over the large crowd at one of her and PR 2.0 blogger Brian Solis‘ popular “TechSet” networking events.
Now, Stephanie has a new gig: EVP and Global Director of Digital Strategy and Social Media for Porter Novelli. Announced via Twitter (of course!) Agresta followed up with a lengthy blog post explaining the move:
Yes, large companies bring security and money. Honestly though, talented and experienced independents that know how to execute (and sell) do very well in this business. I could have easily continued working for myself and had a very lush life. This choice is about the opportunity and the team. I’m ready to take on bigger challenges and play in a global pond.
According to Agresta, her consulting business, and TechSet will continue. “I’d like to think of myself now as ‘Powered by Porter Novelli,’ she said. Porter Novelli clients include Procter & Gamble, HP, Reebok and Aflac.
- Brooklyn Firm Works for Free to Attract Top Talent
- Ketchum Shuffles Its Tech Leadership
- Cinnabon Doesn't Need Advertising; Good Marketing and Branding Are Enough
- Spin the Agencies of Record