If this comment by Johnson on our sibling blog AgencySpy is authentic, he believes PR is leading the way in social media:
I joined Porter Novelli a month ago and can honestly tell you we’re doing REAL social media–not faked up SM campaigns built off of ad campaigns, but SM-lead stuff.
Johnson previously worked at ad agency Sapient Nitro.
- Five Firms Share Their Holiday Cards
- Which Firm Will Represent Cuba?
- Solomon McCown & Company Preps Santa for Crisis Campaign
- 5WPR Shoots Down New York Exclusive on Boy Genius Investor