TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Pros Say Obama Has “Lost Control” Of Health-Care Message

obama2.jpg

Last week, we highlighted a New York magazine cover story on the “publish first, filter later” Obama administration. Perhaps the biggest challenge of Obama’s presidency thus far is the debate around health-care reform, where in some ways the administration is now on the defensive.

Picking up on this important topic today is Advertising Age‘s Michael Bush, who solicited the opinions of a number of PR pros and came to the consensus that Obama has “lost control of the health-care message.”

Nick Ragone, partner at Omnicom Group’s Ketchum, believes that the timing of the health-care reform bill is a big factor. He told Bush, “People are nervous, and rightly so…The stimulus package was rushed through with seemingly little payoff — it has not gone the way it should have, and their follow-up to that was to rush health care through. That was a tactical misstep.”

[Image: jmtimages on Flickr]

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!