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PR Pros Sound Off on NBC Late Night Fiasco; Agency Continues To Pitch ‘Tonight Show’ Content

Several PR executives sounded off to the Times David Carr in a story today on the NBC late night fiasco. Only one – Matthew Hiltzik, who represents Katie Couric and Glenn Beck, among others – went on the record. Two others declined to go on the record because of business conflicts, something a prominent publicist also said to PRNewser yesterday.

Hiltzick declined to comment on NBC’s side of the equation, but did say Leno and O’Brien “deserve credit for being professional, addressing the issue head on, and maintaining their sense of humor on-air, while dealing with what everyone knows is happening backstage.” One publicist who declined to be named said everyone may be making much ado about nothing. “NBC is just one big hit away from all of these jokes being forgotten,” they said.

Regardless, digital agency New Media Strategies, who works with NBC, is still pitching “Tonight Show” content to the media. From a pitch sent to mediabistro.com today, highlighting NBC programming:

Tonight Show: Conan shared more opinions on the NBC reshuffling on his show last night. In two very funny clips, world leaders weigh in with their opinions and writer Deon Cole returns with his hilarious take on the situation, too. Then, Conan’s first guest Tom Brokaw took some time out to recall what he remembers about Conan in his early years at NBC.

PRNewser is keeping tabs to see if any additional announcements are made today.

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