It’s not something the industry should, or ever would tout, in light of the oil spill in the Gulf Coast, however the PR industry stands to make a lot of money from companies and organizations related to the spill.
Already, at least one prominent tourism executive in Florida is asking BP to pay for a $75 million PR campaign to let people know beaches in Florida haven’t been affected by the spill.
PRNewser has also been hearing that other organizations have approached PR firms in search of counsel.
“There are many dimensions to this tragedy in which PR can plan seminal roles – the corporate perpetrators, government legislators and regulators, NGO’s and the local tourism industry, which will certainly take a hit. So yes, a boon for PR,” noted Peter Himler, principal, Flatiron Communications LLC.
Executives from the three companies responsible for the spill, BP, Transocean and Halliburton, spent yesterday at a Senate hearing blaming each other for the mess.
“That’s why you have these guys just throwing blame around, because frankly they don’t know either,” he said.