Geek fight, geek fight! Quick, everyone gather 'round and watch! Shift Communications Principal and social media release inventor Todd Defren got into a little spat with Pop! PR Jots blogger and The Point Director of Communications Jeremy Pepper.

Where did this battle happen? Twitter, of course.

Granted, many of you may not care to dive to deep into this one. So, to sum it up:

Defren: Social media releases are great!

Pepper: Eh, not so sure about that. Prove it!

Read the full exchange here.