TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PRNewswire Advertising On A Race Car

prnewswire-racecar.jpg

PRNewswire is sponsoring a car in the Grand-Am race series. Check out the company’s logo on this Ford speedster next to McDonald’s and South African Airways.

“In our mind, this is B-to-B,” Rachel Meranus, Vice President, Communications at PRNewswire told MediaPost.

“Obviously it’s going to be seen by a lot of consumers, but the attraction for us was the introduction to the other people who sponsor the cars. It’s just a different way of doing it.”

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!