TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PRNewswire Advertising On A Race Car

prnewswire-racecar.jpg

PRNewswire is sponsoring a car in the Grand-Am race series. Check out the company’s logo on this Ford speedster next to McDonald’s and South African Airways.

“In our mind, this is B-to-B,” Rachel Meranus, Vice President, Communications at PRNewswire told MediaPost.

“Obviously it’s going to be seen by a lot of consumers, but the attraction for us was the introduction to the other people who sponsor the cars. It’s just a different way of doing it.”

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!