TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PRNewswire Advertising On A Race Car

prnewswire-racecar.jpg

PRNewswire is sponsoring a car in the Grand-Am race series. Check out the company’s logo on this Ford speedster next to McDonald’s and South African Airways.

“In our mind, this is B-to-B,” Rachel Meranus, Vice President, Communications at PRNewswire told MediaPost.

“Obviously it’s going to be seen by a lot of consumers, but the attraction for us was the introduction to the other people who sponsor the cars. It’s just a different way of doing it.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!