PRNewswire has partnered with HubSpot to provide greater distribution and lead generation services to customers. PRN’s iReach platform, which is designed to create more online visibility for smaller businesses, will incorporate a HubSpot Canvas app to identify influential prospects and customers, and reach them. HubSpot is an inbound marketing software developer.
Content that’s pushed out will appear on social networks and the PRNewswire.com website.
Separately but related, the two companies are hosting a webinar on November 1, ”The Science of Press Releases,” focused on creating effective press releases. More info here.