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Publicis Acquires Chinese Healthcare Firm

Publicis has acquired Dreams Communication, a Beijing-based firm that specializes in healthcare communications, advertising, event planning, and digital and education services. The firm will become part of the Publicis Healthcare Communications Group and will be rebranded as Publicis Life Brands Dreams. (Slightly awkward, no?)

Dreams was founded in 2003 and has 50 employees. Among the clients it has worked with are Novartis, Pfizer, and Xian-Janssen. This is the second acquisition for Publicis in the Asian-Pacific region this year. In March it acquired Watermelon in India.

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