Publicis Groupe made its third quarter earnings announcement today, reporting 9.2 percent organic growth. Revenue for the quarter totaled €1.32 billion (about $1.84 billion, using today’s currency conversion rates), a year-over-year increase of 26.1 percent.
For the first nine months of the year, the company reported 6.6 percent organic growth and $4.8 billion in net new business. Revenue totaled about €3.86 billion (about $5.38 billion) for the year so far.
Forty-eight percent of revenue generated was attributed to the Specialized Agencies and Marketing Services division (SAMS), which includes both the company’s digital arm and PR firms, such as MS&LGroup.
Like Ketchum’s Ray Kotcher, Publicis CEO Maurice Levy attributed some of the company’s positive results to the BRIC markets, where revenue increased 15.6 percent. “In addition to reshaping our strategy to accelerate growth in China, we have made acquisitions in this country (G4), in India (20:20) and in Brazil (AG2 and Talent Group),” he said in a statement.
He also highlighted growth in North America, which totaled 12 percent, and the company’s focus on digital, which now accounts for 44.4 percent of revenue in that region. The earnings announcement is available here.
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