TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Regretsy Flatters Etsy With Dead Unicorns & Crocheted Toilet Paper


If imitation is the sincerest form of flattery, functional parody is the stuff of post-media meta PR. What is functional parody? It’s when you poke fun by building something that actually works. A great example is the fax function Facebook built specifically to punk TechCrunch.

With the launch of, hipster craft marketplace Etsy gets a love bump through the highlighting of truly awful and disturbing creations among a sea of beautifully photographed craft goods.

What’s incredible about Regretsy’s prairie dog foot necklace ($22), corn poo soap ($5), and catnip fetus toy ($6) is the listings redirect to actual Etsy stores. The foot, and “unicorn” taxidermy (pictured above) are found in the gruesome Dead Things category.

The four year-old Etsy broke out this year with an avalanche of mainstream publicity–most tied to the need for people to make extra cash during the recession–including GMA, Today Show, Rachael Ray, Wall Street Journal, Forbes, NPR and many others. Gross sales are way up to $100 million this year, with the holiday season still to come.

No PR firm needed. According to Etsy’s Adam Brown, all PR is crafted internally. is registered to something called Idiot Savant Productions. I wish Etsy was behind it–that would be award-winning strategy.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!