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Research: Consumers Won’t Spend Money With Rude Companies

The second annual “Civility in America” poll, conducted by Weber Shandwick, Powell Tate, and KRC Research, found that 69 percent of respondents have decided not to shop again with a company because of  ”uncivil” treatment. This is up from 56 percent last year. Moreover, 58 percent said they’re spreading negative word-of-mouth to friends and family about those companies.

The agencies polled 1,000 American adults online during the month of May. For the second time, about two-thirds of respondents said that rudeness is a big problem.

The survey also found that 67 percent have decided against voting for a politician because they seemed rude, and respondents are taking action when they think there’s incivility on a website or in an online forum. Forty-nine percent said they’ve unfriended someone because of comments or behavior online, and 38 percent said they’ve stopped going to a site because of the content or tone of the site.

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