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Research Finds That Gossipers Be Gossiping

The Creative Group, a recruitment firm for marketers and interactive and design pros, has conducted a survey of 500 advertisers and marketers, finding that while there’s a lot of chatter going on at their offices, it’s mostly harmless.

The infographic above illustrates the results. When compared with the outcome of a survey the company conducted on the same topic four years ago, TCG found that 84 percent of the 250 respondents thought office gossip was very or somewhat common, but nearly two-thirds (63 percent) thought the chatter was somewhat or very negative.

Donna Farrugia, executive director of TCG, has three tips for handling office gossip (sent to us via email):

  • Take everything you hear with a grain of salt. Before you act on something you hear, confirm that the information is true. Much of what you may hear may be false or so far from the original message that it’s no longer accurate.
  • Contribute at your own risk. Work on the principle that whatever you say will be repeated; think about the implications of this before you speak.
  • Gracefully bow out. If you’re pulled into a conversation that you’d rather avoid, the best course of action is to remove yourself from the situation by letting others know you must get back to work or attend to a project.


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