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Roll Call: GCI Health, Genesis Media, NowThis News and Forbes

GCI Health, a New York-based agency specializing with an extensive roster of healthcare clients, has named Elliot Levy and Mary Kate Watkins to SVP roles. Levy, who has 10 years of experience in the healthcare communications field, will focus on corporate social responsibility efforts to coincide with the enactment of President Obama’s healthcare reform law. This is a return of sorts for Levy, who began his career as an account executive at the same firm almost a decade ago. In her new role, Watkins will use her own experience to expand the agency’s reach in the beauty, aesthetics and consumer health sectors. (PR Week)

Genesis Media announced the appointment of Melissa Bonnick as its new senior director of  advertising operations. In this role, Bonnick will be responsible for leading the development of Genesis Media’s advertising operations team. This includes the management of advertiser and publisher account implementation and management, campaign execution, new platform evaluation and business intelligence. Before joining Genesis Media, Bonnick was the director of advertising and sponsorships for I-play, an interactive gaming company. (Release)

Frank Kavilanz has been named senior vice president for Strategy and Business Development at NowThis News. Kavilanz comes from NBC News, where he was the vice president of strategy and partnership. NowThis News, which launched in September, is a video news network founded by Huffington Post vets Ken Lerer and Eric Hippeau which makes short, original videos and is looking to reinvent video news for the digital generation via social networks and strategic partnerships with legacy publications like The Atlantic and hot news sites like BuzzFeed and Mashable. (The New York Observer)

Mike Perlis, President and CEO of Forbes Media, announced that Tom Davis has been promoted to chief marketing officer and Jack Laschever has been promoted to president, Forbes Conferences.  Mr. Davis will report to Meredith Kopit Levien, Forbes Media chief revenue officer, and Mr. Laschever will report to Mike Federle, Forbes Media chief operating officer. Mr. Davis was most recently vice president of sales and marketing, responsible for Forbes’ online, events and magazine advertising revenues, sales development and brand marketing. Mr. Davis replaces Jack Laschever, who Mr. Laschever will have full P&L responsibilities in managing the company’s growing conference business. (Release)

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