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Roll Call: Hill+Knowlton Strategies, 451 Marketing, Crafted, and More

Ipswich, MA based integrated digital agency, Crafted, has appointed Emma Plummer as PR Director. Emma will head up the company’s new offline public relations department, in recognition of the increasing need to combine digital communications with more traditional forms of marketing. With more than 12 years’ experience in PR, Emma brings with her a raft of clients from her own consultancy, which she ran prior to joining Crafted. In her time at Blue Poppy PR, Emma handled Crafted’s public relations for just under two years. (Release)

Karyn Martin has been promoted to the role of vice president at Boston, MA based 451 Marketing. As vice president, Karyn will continue to oversee strategy and management of integrated public relations campaigns for clients including The Yankee Candle Company, Hood Ice Cream, The Annie Selke Companies (Pine Cone Hill, Dash and Albert, Annie Selke Home, Fresh American Spaces), Netwatch, and Entertainment Cruises. (Release)

Hill+Knowlton Strategies announced today the appointment of Susan Thiele as U.S. healthcare practice leader, effective immediately. Thiele will continue to be based out of the firm’s New York office. Thiele has been with the H+K Strategies healthcare group for more than two years helping healthcare companies navigate the opportunities and challenges of an evolving communications landscape. She has deep expertise in building strategic communications platforms that include brand positioning, audience activation, stakeholder engagement, and crisis and issues management. Thiele has counseled numerous healthcare clients at H+K including Amgen, Merck and Otsuka Pharmaceuticals. (Release)

Beth Jarecki has been named president at Luther Pendragon U.S.. She had been president at Lucid Communication USA. (mb)

Richard Sussman has been named senior vice president, US director of performance analytics, at Initiative. He had been vice president, founding head of the digital media and entertainment practice, at Nielsen. (mb)

Anne-Taylor Adams has been named vice president, global communications for digital, at Nielsen. She had been corporate communications director at AppNexus. (mb)

Jerry Pitt has been named senior marketing director for the performance auto group at Source Interlink Media. He had been publisher at Hot Rod. (release)

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