Using heartbreaking footage from East Africa and a soundtrack by Bob Marley & the Wailers, director Kevin MacDonald has created the clip above for Save the Children, which has intensified its fundraising efforts to benefit children starving in Somalia.

The organization’s new social media campaign “I’m Gonna Be Your Friend” (the song is called “High Tide or Low Tide”)  has a website where you can view the clip, click on a link to download the song, and click to make a donation. Bob Marley’s Facebook page also has information about Save the Children’s appeal for help.

There’s also a twitter hashtag, #beafriend, where celebs like Lady Gaga and Justin Bieber are spreading the word to generate awareness and donations for the cause.

As if this clip weren’t enough, Anderson Cooper anchored his show AC360 from a hospital in Mogadishu last night, reinforcing the great peril that children and families are in and the great need. You can learn more about the dire situation in Somalia by clicking here.