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SGP Poll: Biggest Reason for PR Firm Use of Social Media is Corporate Brand Building

StevensGouldPincus, the PR and ad agency M&A specialty with the side gig in benchmarking studies, has conducted a new digital flash poll finding that “corporate brand building” is the biggest reason that PR firms are using social media.

More than three-quarters of respondents (77.5 percent) said that building a client’s brand is the top reason they’re using social media. Next was talking with customers (58.8 percent), followed by enhancing reputation (46.1 percent). Less than a third (30.4 percent) said they were using it for media relations and a mere 8.8 percent said they were using it to fix a crisis situation. SGP polled 102 people at U.S. agencies.

The announcement of the poll results were also coupled with the launch of SGP Digital, the firm’s new digital operation providing social media services. SGP has partnered with GT Securities and its parent company Growthink, a consulting and investment banking concern, for SGP Digital.

Separately, if you want to participate in any of the SGP surveys, you can contact managing partner Rick Gould at rgould@stevensgouldpincus.com.

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