In our final Media Beat installment with Toby Daniels, executive director of Social Media Week, we talk about social media trends in the U.S. and around the world.
Daniels pinpoints three big trends. The first two are social commerce and location-based apps and networks.
“I think smartphones are the connecting piece to all of this,” Daniels says, adding that our mobile phones have become “an extension of us.”
The final trend is activism, such as the protests in Egypt. “People who live in an oppressive regime can do something about it because they can connect to the rest of the world and to each other,” Daniels says.
- Former WH Chief Defends Powerful Women Appearing in 'Women's Magazines'
- Coldwell Banker, BuzzFeed Pair Up for Sponsored Content Series
- THR 'Most Powerful' List Reflects New Media's Influence
- STUDY: Readers Less Engaged with Content Found via Search or Social