Ellyn Angelotti has an excellent interview with New York Times manager of internal communications and public relations Stacy Green about the The Times Company's Facebook strategy.

The Times has more than 12,000 Facebook "Fans" and has even launched a News Quiz application.

A few highlights:

Who updates content?
The NYTimes.com marketing department updates the content at least once a day on Facebook with articles and blog posts that New York Times editors have chosen to highlight on the homepage of NYTimes.com.

What about traffic?
We've seen a positive effect on traffic. Referrals from Facebook to NYTimes.com have increased since the launch of our NYTimes.com profile page last fall, as has the number of Times articles being shared among Facebook users.

Click here for the full interview.

(image cred)