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Sony’s Social Media Campaign Promoting the Tablet S

The tablet wars continue. Amazon is hoping to cut into iPad’s dominance with its latest iteration of the Kindle e-reader that’s expected to have all sorts of bells and whistles along with a lower price tag.

Sony is also getting in on the tablet action, revealing info about its new devices a few weeks ago along with the launch of a social media campaign meant to drum up online excitement before the tablets hit stores.

Working with its firm Atomic PR, Sony has launched Catch the Tablet (or #CatchtheTablet), which used Sony Facebook and Twitter pages to drive fans to events, spur them to snap photos of the tablet to post on social networks, and encourage them to enter a contest with a Sony Tablet S prize.

According to an email from Atomic, the campaign has resulted in an eight percent in rise in the number of Facebook fans and a five percent increase in Twitter followers. The campaign has also gotten the company some media attention with TheNextWeb calling the it Sony’s “most successful social media campaign.” You can click that link for more campaign details.

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