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Spin the Agencies of Record: Twitter Chooses Edelman, and More

Twitter has chosen Edelman as its first official PR firm both TheNextWeb and The Holmes Report write. Sources at both companies declined to comment on the relationship, but sources are saying the firm was chosen after a competitive pitch that came down to three other firms. Edelman has worked with Twitter on projects in the past and is expected to work on consumer launches going forward.

Beats by Dr. Dre, the line of audio equipment like headphones, has chosen PMK*BNC as its PR AOR. The firm has also added entertainment info site IMDb and restaurant and hospitality company The ONE Group to its roster. The firm will provide PR, digital, and marketing services to all of its new clients.

Electronics manufacturer Hop-On has chosen Execute to launch its smoking cessation products. In the press release announcing the relationship, Hop-On’s president Peter Michaels goes on (and on) about the benefits of electronic cigarettes, which are not FDA approved. Execute will introduce these products in the U.S.

HfS Research, an outsourcing and services strategy analyst firm, has chosen Gutenberg Communications for PR services in the U.S. and India.

The Centers for Medicare and Medicaid Services has signed open-ended PR contracts with five firms: Fleishman-Hillard, Ketchum, Ogilvy PR, Porter Novelli, and Weber Shandwick. All of those agencies, with the exception of F-H, had previously worked with the organization through contracts signed in 2006. The firms were chosen after a competitive search. [via PRWeek]

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