According to a Global Language Network TrendTopper study, Lenovo surged from the back of the brand pack to win the gold in Olympic sponsorship. The huge Beijing PC maker and IT company popped J&J and McDonalds for the win.

Lurking in the pack were unofficial "ambush marketers" including Nike, Amex, and Pepsi, as well as the Kung Fu Panda.

Lenovo did it with the help of a long time relationship with the Ketchum Global Sports Network, and a few platform publicity dives.

Details on Ketchum's web, Internet lounge, and party strategy after the jump:

Internet Lounges--Lenovo sponsored seven Internet Lounges for Olympic guests, journalists and athletes. Athletes kept in touch with their families and friends back home via web cams and audio. Journalists enjoyed the lounge as a place to interact with athletes outside the Olympic village.

Web Strategy--For the first time, athletes were officially blogging live from the Games. The Voices of the Olympic Games, gave athletes a forum to share their experiences with fans and friends. Lenovo's Web guru David Churbuck even helped two athletes create their own personal blogging sites.

Business Media--Ketchum and Lenovo fully engaged media who did not have passes to enter the actual games. Lenovo chartered busloads of media to its headquarters in Beijing, gave tours and allowed access to the company's CMO and other executives. Ketchum handled the follow-up, resulting in international business coverage.

Celebrity--Lenovo threw a birthday party for Beach Volleyball Gold medalist Kerri Walsh that was covered in People and on Access Hollywood.

[image of Lenovo's Olympic laptop in glossy China red via Sports Business Daily]