Anyone in consumer PR will tell you getting a store mentioned in the paper, or shown on the evening news is as tough as hitting a C.C. Sabathia change-up.

The reps at Dan Klores Communications (DKC) juiced up the Turnpike Series angle between the Yankees and Phillies to score for their client Modell's. DKC put together a team of man-on-the-street sources with a Quinnipiac poll in the bullpen. The result was a Newark Star-Ledger feature.

DKC brought their game to Hamilton Township, New Jersey, known as the town that divides its loyalties between the two teams equally. Though the original pitch told of equal mounds of official MLB gear at Modell's, the channel 9 segment below reports Yankees gear outselling Phillies gear four to one. Do the fans know the outcome? Four to one = Yankees in five games.

DKC also scored hits on the local CBS, NBC and Fox affiliates in New York, with no errors.